You may have noticed more businesses adding a self-checkout option to their point of sale (POS). Self-checkout allows customers to perform the duties of a cashier and process their own purchase(s). Places like Target and Walmart are not newcomers to the self-checkout model, but we’re seeing self-checkout options in gas stations, restaurants, and even dry cleaners now. Consumers' lives have changed considerably over the past few years, causing their needs to change. Although self-checkout gained traction during the COVID-19 pandemic, its popularity has only increased since. In fact, a report from Mastercard in 2020 found that 74% of customers wanted to keep using contactless payments even post-pandemic. Read on to learn more about why self-checkout is becoming the new normal for POS!
Digital, cashless, and mobile payments have made their mark on the POS industry in recent times due to technological advancement. The mobile payment trend also plays a huge role in the rising need for self-checkout in more businesses. The convenience of self-checkout is directly tied to the POS devices being utilized, so you want to have the best devices possible. Self-checkout allows retailers to process payments quicker and more efficiently.
Self-checkout options help offset the negative effects of the labor shortage. Retailers can stop worrying about hiring multiple cashiers, and hire one person to run multiple self-checkout kiosks. Not only that, but self-checkout kiosks take up less space than typical checkout stations. Instead of paying various employees for their time, investing in self-checkout kiosks allows retailers to have fewer employees.
The rise of self-checkout is ultimately tied to the consumers’ need for multichannel commerce. Today, many customers prefer the Buy Online, Pickup In-Store option. This takes the self-checkout process even further by allowing customers to virtually shop, checkout online, and retrieve the items from the store or receive them by delivery. Today’s average customer values convenience.
At Meridian Blue Solutions, we’re ready to help you cater to your customers and their ever-evolving needs. Adapting to your customers’ expectations is crucial to the success of your business. Contact us today to learn more about self-checkout and how you can tailor your POS systems accordingly.
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